Care Guide
How to Care for Your Denim
Proper care extends the life of your denim and keeps it looking its best. Follow these expert tips to maintain the quality and character of your favorite jeans.
01
Wash Less, Wear More
The golden rule of denim care is to wash as infrequently as possible. Spot clean when needed and air out between wears to maintain the fabric's integrity and color.
02
Cold Water Only
Always use cold water to preserve the dye and prevent shrinkage. Turn jeans inside out before washing.
03
Air Dry Naturally
Skip the dryer and hang your denim to dry naturally. This prevents shrinkage and maintains the shape and fit of your jeans.
Quick Tips
- Store denim folded or hung to prevent creasing
- Use mild detergent without bleach or fabric softener
- Repair small tears immediately to prevent further damage
- Avoid direct sunlight when drying to prevent fading
- Freeze jeans overnight to eliminate odors naturally